Summer Reading free essay sample

The Silver Kiss * Canyons Title: The Bronx Masquerade Author: Nikki Grimes Point of view: First Person Setting-Time and Place: Present Day, in theBronx, NY All Main Characters and Descriptions * Tyrone Bittings: Dad Died, doesn’t like white individuals. * Chankara Troupe: Abused by her sweetheart, composes awesome sonnets. * Raul Ramirez: Painter, Writes an elegantly composed Zorro Poem. * Diondra Jordan: Painter, father needs her to play ball because of her tallness. * Devon Hope: Plays b-ball, yet his preferred mystery diversion is perusing. Lupe Algarin: Wants to have an infant, for somebody to adore her, and she never grins. * Gloria Martinez: Had a child (B, Angel) father deserted them, and its difficult work. * Janelle Battle: Smart, wants to peruse, rotund, and low confidence. * Leslie Lucas: White, mother kicked the bucket, frightened of individuals of color, just companion is Porscha * Judianne Alexander: Abused by father, low confidence, and she is desirous of Lupe. * Tanisha Scott: Light Skinned, Long Hair, â€Å"caramel cutie†. We will compose a custom exposition test on Summer Reading or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page A great many people are desirous. * Sterling Hughes: â€Å"Preacher† Believes in God seriously and plays the guitar. Amy Moskowitz: Has no companions, fears being harmed again since her mom passed on. * Sheila Gamboroni: Italian, Hates her light hair, needs her Africana name Natalia. * Steve Ericson: Wants to configuration sets on Broadway, is moving out of New York. * Raynard Patterson: Dyslexic doesn’t like to peruse, yet verse raised his confidence. * Porscha Jackson: Everyone thinks she is vicious b/c her mother mishandled her. Plot Summary: When a secondary school English educator utilizes the strategy for a verse hammer to carry his understudies to the acknowledgment that they are for the most part extraordinary and equivalent. That the shade of their skin doesn't make a difference, its their insight, and flourishing that will take them puts throughout everyday life. Struggle: Each understudy needs something that an alternate understudy has. At the point when they take a gander at one another, they take a gander at what they have outwardly, yet they don’t truly comprehend what each other has where it counts inside. They don’t think about each other’s characters. They don’t consider how hard it may be to be them. Topic: (if there is one) To be OK with yourself and drive forward until you arrive at your objectives. Title: The Silver Kiss Author: Annette Curtis Klause Perspective: Third Person Setting-Time and Place: 1990’s Chicago, Illinois All Characters and Descriptions * Zoe: (16) Black Hair, Gray Eyes, mother has malignant growth, father remains with mother, BFF is Lorraine. * Lorraine: Zoe’s Best Friend. Moving to Oregon Soon. * Zoe’s Mom: Always in the emergency clinic. Has bone malignant growth. * Zoe’s Dad: Is consistently occupied with her mother, contends with Zoe a ton. * Simon: (300) Zoe’s â€Å"crush† who is additionally a vampire. * Christopher: Simon’s more youthful sibling. Doesn’t like Zoe with Simon. Plot Summary: Zoe feels alone on the grounds that her whole life is self-destructing. Her mom is kicking the bucket of malignant growth, her closest companion is moving out of state and she scarcely ever converses with her father any longer. Be that as it may, at that point one night she meets Simon, a vampire. She quickly goes gaga for him. At that point he uncovers to her that he was changed to a vampire over 300 years prior when he was sixteen when he was seized by a linkboy that he followed home one night. Strife: Simon needs to vindicate his mother’s demise by executing his younger sibling Christopher, who is likewise a vampire however is within a young men body. Simon is too reluctant to even think about fighting Christopher without anyone else on the grounds that he is frail. In any case, he imagines that Zoe can assist him with beating his sibling. Topic: (if there is one) No issue what you are experiencing, another person is experiencing something more regrettable. Title: Canyons Author: Gary Paulson Point of View: First Person, Flashback Setting-Time and Place: 1860s and present day El Paso, Texas All Characters and Descriptions * Brennan Cole: Lives in El Paso, Texas with his mom. * Coyote Runs: An Apache kid who anticipates masculinity. He should endure an assault so as to be viewed as a man by his clan and family. * Magpie: An Apache man that loaned his horse to Coyote Runs to use during the attack. Sancta: The pioneer of the strike. * Bill: The minister that Brennan’s Mother is dating. Plot Summary: Canyons is a tale around two teenaged young men on an excursion. One day when Brennan goes outdoors, he feels something jabbing him from underneath his camping bed. He uncovers the vermin to find that it is a human skull. Well piece of it. He cau tiously inspects it finding that the back is missing and there is a shot gap in the focal point of the brow. He takes the skull to his previous science instructor Mr. Homesly. Mr. Homesly then uses his numerous associations with an end goal to separate data relating to this find. At the point when Mr. Holmesly got the data from his companion he brought Brennan directly finished. Brennan remained up the whole evening perusing the containers for data. After much exploration he found that the skull was just about 250 years of age, and had a place with an apache kid, his age named Coyote Runs who went on an assault and didn’t endure. The police or the â€Å"bluebellies† shot him point clear in the brow. His masculinity was brief. Strife: Brennan finds a human skull on an outdoors outing and activities the entirety of the assist he with canning get the chance to discover who it has a place as well and why it was there in any case.

Mayan Civilization with citations!

Morrison Marginalia TAR BABY

Morrison Marginalia TAR BABY The Riot Reading Day for Toni Morrison is less than two weeks away, and I have miles (and 5 books) to go before I sleep. When I first read Toni Morrison in a seminar in college, she had 8 novels out (Love had just been released), and my professor concluded that we only had time to read 7 of them in the 14-week semester. Two weeks per book is about right, and I wish I had remembered that when I set out to try to read all NINE of her now-extant novels in just 12 weeks. Insanity, I tell you. Tar Baby was the book that got the boot from that class, so I’ve only ever read it on my own, and only once before. While there were moments in which I wished for academic notes during my reading, I also found it deeply satisfying to discover that I could encounter Morrison completely on my own and come out relatively unscathed. My notes from this reading filled seven college-ruled notebook pages. Here’s the condensed version.* Read previous installments of Morrison Marginalia here. ____________________ The epigraph, from 1 Corinthians 1:11, is super-interesting. “For it hath been declared unto me of you, my brethren, by them which are of the house of Chloe, that there are contentions among you.” This book is definitely about a house filled with contentions, but what really fascinates me here is that Morrison’s real name is Chloe Wofford, and I know Morrison well enough to know that this is no coincidence. What is she telling us about herself here? The foreword is equally compelling. In the first paragraph, Morrison discusses storytelling and says, “All narrative begins for me as listening.” Later, she says that the novel “merged the primal and the contemporary, lore and reality.” Don’t worry, friends, I’ve already googled the original tar baby folk tale half a dozen times. We are ready to rock. 11: Valerian Street, what a name! And Margaret being known as The Principal Beauty of Maine? Fantastic. It is a truth universally acknowledged that odd names can distract readers and pull them out of the moment. Maybe I’m just attenuated to the fact that Morrison does this, but damn, she makes it work. 15: First mention of exile, a major theme of Tar Baby. 19: Valerian contemplates his reasons for retreating to L’Arbe de la Croix and notes that “everybody is conspiring to ruin it for me.” He says he wants peace and quiet, but his delight and amusement at discovering Son would indicate otherwise. 26: “It’s just that I’m undergoing this very big change in my life called dying” So melodramatic, Valerian, but so wonderful. 36: Ondine and Sydney talk about Michael and Margaret’s relationship, and Ondine tells Sydney, “He’s not the one who’s not natural. She is.” Hello, foreshadowing. 39: Reference to “one of them Marys” calls to mind the Deweys of Sula. Morrison presents othering and the notion that “they’re all the same” without putting too fine a point on it.yet. 48: ”Sometimes I want to get out of my skin and be only the person insidenot Americannot blackjust me.” Issues of color and racial identity loom large in this book, so it’s worth noting that Jadine is the first light-skinned black woman (Gideon calls her “yalla” later on) to have truly extended screentime in a Morrison novel, and Tar Baby is the only of her oeuvre to feature white main characters. 67: Regarding Valerian and Margaret’s “May and December marriage,” Jadine thinks, “He is waning, shutting up, closing in. She’s blazing with the fire of a soon to be setting sun.” Damn if I don’t want my middle age to blaze with the same fire. 94: “Things went back to their natural state so quickly in that place.” Morrison plays with the notion that black = wild here to explore the fear that Son’s presence will reintroduce Jade to her wildness. This recalls Sula and her funkiness (and Helene Wright’s fear that hanging out with Sula would turn Nel wild), and now I really want to read a paper that puts Tar Baby alongside Sula. 99: Sydney refers to Son as “that nigger.” It’s not the first time Morrison has shown us one black person calling another one “nigger,” and I know she does it to demonstrate intra-racial caste and class systems, but I am always caught a little off-guard by it. And honestly, I am deeply uncomfortable quoting it here. But the alternative, to reduce it to “n-word,” would be a crime against Morrison and her work. 119: The image of Son standing over Jadine’s bed and whispering dreams to her is creepy but also sort of enchanting. And my Cambridge Companion to Toni Morrison tells me it’s an allusion to Paradise Lost. Well played, ToMo. I expect nothing less than subtle references to difficult works of classic literature. 129: Now, in a conversation with Margaret, Jadine calls son a “nigger” but bristles when Margaret says he looked like a “gorilla” when she found him hiding in the closet. This gives me pause, and I think Morrison wants that. 134-137: I simply adore the story of how Son came to the island, and Morrison’s use of repetition to hammer home “He had not followed the women” is beautiful. 155: Gideon (Yardman) and Son discuss Jadine and her status as a “yalla.” Gideon says, “It’s hard for them not to be white peopleYallas don’t come to being black natural-like. They have to choose it and most don’t choose it.” I love that Morrison questions the notion that racial identity is immutable, and I want more of this conversation about what it means to embrace or reject blackness. 185: Jadine and Son return from the picnic during which Jadine gets stuck in the swamp, and Margaret looks at the muck on Jadine’s clothing, noting, “It looks like pitch” (emphasis mine). You know, just in case you weren’t sure that Jade is the tar baby in this scenario. 186: Reference to “Dorcus, the one black girl she ever looked in the fact.” There’s a Dorcas in Jazz. A minor change in spelling, but still. Is Morrison going to connect these characters, or is she just a fan of repeating character names? We’ve seen Suggs in multiple novels already, and Baby Suggs is HUGE in Beloved. 206: Valerian has come off as relatively friendly to the black characters in the book so far, but he fires Gideon and Thérèse for taking apples and responds to Syndney and Ondine’s protests with, “I am being questioned by these people, as if, as if I could be called into question!” White privilege and entitlement rear their ugly heads. 219: Son thinks of his and Jadine’s leave-taking as an “escape from the plantation.” There. It. Is. 222: In New York, Son and Jade would “drink margaritas at Suggs.” See what I mean about repetition of names? 230: Jadine and Son become so close that their “language diminished to code.” Ahhh, ain’t love grand? 236: The revelation that Margaret abused Michael is a big one, and I so appreciate that it’s not one-dimensional and that Margaret is straight-up vilified (right, as if Toni Morrison does anything one-dimensionally). She notes that Margaret was “outraged by that infant needfulness,” and that’s another call back to Sula and the burden of motherhood. 262: I’m just going to say it. I do not get the “coven” of women who appear to Jadine and bare their breasts. Please explain it to me. 265: Thérèse’s last name is Foucault. Don’t tell me that doesn’t mean something. 270: “People don’t mix races; they abandon them or pick them.” I’ve read a lot of studies about how people’s sexual identities evolves and changes over the course of a lifetime, and I would love to read something similar about racial identity. (If you know of a good resource, please leave a link in the comments.) 305: Thérèse tells Son that Jadine has “forgotten her ancient properties.” Is this an indictment of Jadine’s assimilation? Also, an essay in the Cambridge Companion quotes the line as “she has lost her true and ancient properties.” Is this a misquote, or did Morrison actually change the line at some point? [I asked Twitter, and a reader who owns the original said it was just ancient properties. So now Im really curious about where the true got added in along the way.] *page numbers refer to 2004 Vintage edition Sign up to Unusual Suspects to receive news and recommendations for mystery/thriller readers. Thank you for signing up! Keep an eye on your inbox.

10 California Geography Facts

California  is a state located in the western United States. It is the largest state in the union based on its population of over 35 million and it is the third-largest state (behind Alaska and Texas) by land area. California is bordered to the north by Oregon, to the east by Nevada, to the southeast by Arizona, to the south by Mexico and the Pacific Ocean to the west. Californias nickname is the Golden State. The state of California is most well known for its large cities, varied topography, favorable climate, and large economy. As such, Californias population has grown quickly over the past decades and it continues to grow today via both immigration from foreign countries and movement from other states. Basic Facts Capital: SacramentoPopulation: 38,292,687 (January 2009 estimate)Largest Cities: Los Angeles, San Diego, San Jose, San Francisco, Long Beach, Fresno, Sacramento, and OaklandArea: 155,959 square miles (403,934 sq km)Highest Point: Mount Whitney at 14,494 feet (4,418 m)Lowest Point: Death Valley at -282 feet (-86 m) Geographic Facts About California The following is a list of ten geographic facts to know about the state of California: California was one of the most diverse regions for Native Americans in the United States with around 70 independent tribes prior to the arrival of persons from other areas in the 1500s. The first explorer of the California coast was the Portuguese explorer Joà £o Rodrigues Cabrilho in 1542.Throughout the rest of the 1500s, the Spanish explored Californias coast and eventually established 21 missions in what was known as Alta California. In 1821, The Mexican War of Independence allowed Mexico and California to become independent of Spain. Following this independence, Alta California remained as a northern province of Mexico.In 1846, the Mexican-American War broke out and following the end of the war, Alta California became a U.S. territory. By the 1850s, California had a large population as a result of the Gold Rush and on September 9, 1850, California was admitted into the United States.Today, California is the most populous state in the U.S. For reference, Californias population is over 39 million people, making it roughly the same as the entire country of Canada. Illegal immigration is also a problem in California and in 2010, around 7.3% of the population was made up of illegal immigrants.Most of Californias population is clustered within one of three major metropolitan areas. These include the San Francisco-Oakland Bay Area, Southern California extending from Los Angeles to San Diego and Central Valley cities stretching from Sacramento to Stockton and Modesto.California has varied topography that includes mountain ranges like the Sierra Nevada that run south to north along the eastern border of the state and the Tehachapi Mountains in Southern California. The state also has famous valleys like the agriculturally productive Central Valley and the wine-growing Napa Valley.Central California is divided into two regions by its major river systems. The Sacramento River, which begins flowing near Mount Shasta in northern California, provides water to both the no rthern part of the state and the Sacramento Valley. The San Joaquin River forms the watershed for the San Joaquin Valley, another agriculturally productive region of the state. The two rivers then join to form the Sacramento-San Joaquin River Delta system which is a major water supplier for the state, a water transit hub, and an incredibly biodiverse region.Most of Californias climate is considered Mediterranean with warm to hot dry summers and mild wet winters. Cities located close to the Pacific coast feature a maritime climate with cool foggy summers, while the Central Valley and other inland locations can become very hot in the summer. For example, San Franciscos average July high temperature is 68 °F (20 °C) while Sacramentos is 94 °F (34 °C). California also has desert regions like Death Valley and very cold climates in the higher mountain areas.California is highly active geologically as it is located within the Pacific Ring of Fire. Many large faults such as the San Andreas run throughout the state making a large portion of it, including the Los Angeles and San Francisco metropolitan areas, prone to earthquakes. A portion of the volcanic Cascade Mountain Range also extends into northern California and Mount Shasta and Mount Lassen are active volcanoes in the area. Drought, wildfire, landslides, and flooding are other natural disasters common in California.Californias economy is responsible for about 13% of the gross domestic product for the entire United States. Computers and electronic products are Californias largest export, while tourism, agriculture and other manufacturing industries make up a large part of the states economy.

The Louisiana Purchase Unconstitutional or Not Essay

It seems that since the beginning of history the actions of the government have always been criticized, especially in the sense of public spending. In the case of the Louisiana Purchase many political figures at the time it was created, as well as historians argue whether or not it was in fact a violation of the Constitution or not. This debate is still ongoing, but in order to analyze whether the Louisiana Purchase was unconstitutional or not, one must analyze the sequence of events leading to the acquisition of the territory by the United States. The Louisiana Purchase appeared to be the only solution to the United States anxiety over whether the French would try to control part of the land that many of the colonists were attempting to†¦show more content†¦While the Constitution can be interpreted in many different ways depending on who is analyzing its contents, the Constitution is in fact fairly black and white in terms of its purpose and decrees. Although President Jeff erson and most of Congress believed that the purchase would be beneficial and prevent an unnecessary war for the United States, Jefferson soon began to have doubts about if the purchase using government money could be justified by the Constitution. On the flip side, however, although the Constitution does not specially empower the federal government or the acting President to acquire new territory by treaty, the practical benefits of the Louisiana Purchase outweighed if it was in fact a violation of the Constitution. Although many believe in a strict interpretation of the Constitution, the Louisiana Purchase was in fact constitutional. First, the tenth amendment grants to the states and the people all rights not specifically denied in the Constitution. (â€Å"The powers not delegated to the United States by the Constitution, nor prohibited by it to the United States, are reserved to the States, respectively, or to the people†) In other words, the 10th Amendment is applicable to the Louisiana Purchase because the colonists wanted to expand into the west and it was in their best interest to do so. Secondly, in Article II, Section 2 of the Constitution it also states that the President is theShow MoreRelatedThe Louisiana Purchase Essays940 Words   |  4 PagesThe Louisiana Purchase was done in the year 1803. In this purchase the United States of America paid fifteen million dollars to get all the land west of the Mississippi River and east of the Rocky Mountains. This transaction was done between Thomas Jefferson and the great Napoleon. The benefits that the United States of America experienced from this purchase were numerous. For one, it gave the U.S. complete control of the Mississippi, which in tern helped many farmers with transportingRead MoreThe City Of The United States875 Words   |  4 Pagescommemorate the importance of settling in the West following the Louisiana Purchase. A watershed event in American history, the purchase of the Louisiana Territory from France in 1803 nearly doubled the land mass of the young nation: for a purchase price of $15 million, the United States increased its size by some 828,000 square miles (Louisiana Purchase, 2003). There were fifteen present U.S. states that were all or part of involved in the purchase. Arkansas, Missouri, Iowa, Oklahoma, Kansas,, NebraskaRead MoreEffects Of The Purchase Of Louisiana1162 Words   |  5 PagesThe purchase of Louisiana was both beneficial to President Thomas Jefferson as well as detrimental in many ways. The ordeal started in October of 1802, where Joseph Harris of smithsonianmag.com states that the Spanish administrator, Juan Ventura Morales, who was administering New Orleans until the French administrator Laussat arrived, said that the terms of 1795 treaty had expired and the Americans had lost their right to store American merchandise in warehouses located in New Orleans. Another rig htRead MoreMadison And Jeffersons Federalist Ideas Essay968 Words   |  4 Pagesas strict constructionists, who were opposed to the broad constructionism of the Federalists, both Jefferson and Madisons presidencies highlighted Federalist ideals in many of their decisions. This included Jeffersons unconstitutional decision in purchasing the vast Louisiana territory and MadisonsÂ… The standard Democratic-Republican had many beliefs in which followed the Constitution whole heartily. Jefferson writes, The true theory of our Constitution is surely the wisest and best thatRead MoreHow the Louisana Purchase Was Aganist the Constitution Essay examples638 Words   |  3 PagesThrough the Louisiana Purchase a lot of problems with how Thomas Jefferson dealt with the Constitution can be found. Jefferson was the third president of the United States and the leader of the Democratic-Republican Party. Even though he believes in a strict interpretation of the Constitution his actions during the Louisiana Purchase violates this avowed Constitutional principle of his and it also went against his principal of low government spending. Jefferson believed in a strict interpretationRead MoreEssay about The Formative Years of The Louisiana Purchase960 Words   |  4 Pages To buy or not to buy, that is the question. Although it was the greatest â€Å"real estate† deal, the Louisiana Purchase of 1803 was perhaps one of the most controversial events in American History. President Thomas Jefferson, although he was a Founding Father and the primary writer of the Declaration of Independence, faced major opposition with his decision to purchase the Louisiana Territory from the French. Most of the opposition he faced, however, was domestic. Jefferson was the founder of theRead MoreThomas Jefferson s Dilemma On The Louisiana Purchase1065 Words   |  5 PagesGabriel Quarcoo Mr. D Nesmith History 1301.06 October 24th, 2014 Thomas Jefferson’s Dilemma on the Louisiana Purchase In our day, we consider the boarders of the United States impenetrable and inevitable. We tend to forget that the nation started off as a little country which consisted of 13 states, occupying the Atlantic Seaboard, which is only is small portion of what it is now. The county before the 1803 depended on its resources for agriculture, mining and logging. The need for more land forRead MoreThe Louisiana Purchase By Thomas Jefferson1129 Words   |  5 Pagesthroughout the endeavor of the Louisiana Purchase. The Louisiana Purchase is highly regarded as the greatest achievement of American expansion since the establishment of the country. This transaction between France and America gave the necessary requirements to recover and even advance the weak U.S. economy. America paid France $15 million for an estimated 800,000 acres of land; making this the largest land deal in history. Despite the many advantages that the Louisiana Purchase had to offer, Thomas JeffersonRead MoreThe Louisiana P urchase Shaping America1213 Words   |  5 Pages The Louisiana Purchase shaping America Christopher Richeson East Forsyth High School Mrs. Callendar American History 4th Period December 15, 2015 Abstract The Louisiana Purchase was a major event in the growth of the United States of America. Purchased from France for 15 million by Thomas Jefferson in 1803, it gave America twice the available land, adding 827,000 square miles. Some may argue the Louisiana Purchase is unconstitutional, but Jefferson found a way around that. TheRead MoreUs History Essential Questions on Thomas Jefferson Essay785 Words   |  4 PagesDescribe the short and long-term ramifications to the decision. The case of Marbury vs. Madison established judicial review of acts of Congress to determine if they are unconstitutional. It was so epochal because had it not established judicial review, Congress would be free to pass laws that are completely unconstitutional and a violation of the rights set in place by the first ten amendments. It brought order out of the chaos that occurred when Adams appointed the Midnight Judges. Over the long

Know Rhymesâ€Know Reasons Free Essays

My parents are nerds.   I don’t mean they were nerds as kids and grew out of it; I mean my parents were nerds from the moment each was born, though their adolescence, and right into adulthood.   Today, my parents remain true to their heritage: they are full-fledged, adult nerds. We will write a custom essay sample on Know Rhymes—Know Reasons or any similar topic only for you Order Now As most people are aware, nerd hood requires a few supplies and traits: along with the requisite pocket protectors, the over-exuberance for all things academic, and thick glasses, both of my parents are bookworms.   Luckily, certain genetic traits skip a generation, and I can honestly say that I am not a nerd; however, I am a bookworm, and I am not ashamed to admit it because much of my life has been influenced by the things I have read. I grew up with Dr. Seuss.   My father used to spend time every week reading the latest Dr. Seuss book with me.   He’d tuck me into bed, and then I read to him aloud as the story unfolded one rhyme and one intriguing illustration at a time.   My goal was not so much to get to the end, but to learn new words, and each new word I learned was marked by my father with a bright, yellow highlighter. In this way, the progress I made became more tangible, and for all I know, that habit of my father’s allowed me the freedom to read all of my books with a dictionary and a highlighter by my side and never to feel as if doing so was a waste of time or a burden: new word were an adventure, and I loved learning them.   I don’t recall developing a particular favorite Dr. Seuss book as a child, but as I got older, I began to get the urge to unpack the box of my highlighted books and relive a little of my youth. The box of Dr. Seuss books had been stored in the family shed, and the years had taken their toll.   The change in temperature had caused the books to warp and mold, but they had not gone completely to waste: at least one family of rodents had nested in the box, shredding the pages of my early education for their own progeny’s needs.   One lone book remained untouched: Horton Hears a Who, and as I opened this last book of my childhood and began to read, I was struck by the power of the story.   Hidden in the text was one of the most important lessons I’ve ever learned: a single voice of the tiniest girl was strong enough to make a difference.   As hokey as it may sound, I leaned the degree to which an individual can impact the world that day as I read that book.   Perhaps I am a nerd. I won’t waste time by detailing the degree to which I read during grade school, junior high school, and high school; I will only clarify that while I admit to being bookish, I was also an athlete, participated in student body, and had a social life.   I was, however, not done with Dr. Seuss. I hit a wall with Shakespeare, and I felt the burden of reading for the first time in my life.   While many students had grown accustomed to that wall, I had never dealt with it, so by the time it happened to me, the stakes were high: I was in college, and I wasn’t getting it.   I had never skipped a reading—never worried about my English or literature courses. Suddenly, I was ready for a slug of the stuff Romeo had taken.   I did the only thing I could think of: looking for commiseration, I complained to my parents about how stupid Shakespeare was, pointed out that no one could really be sure he’d written his plays, and wondered out loud why anyone needed to read stuff that’s written like that anyway. My father would have none of it, but he suggested to me that anyone who had grown up on Dr. Seuss and Shel Silverstein had no business complaining about or being confused by Shakespeare.   Like many messages delivered when one isn’t ready to receive them, the point my father had tried to make was lost on me for awhile—buried by the frustration of not having been appeased.   Several days later, I tried to give in to the notion that there might be something familiar in the rhythm and rhyme of Shakespeare if only I’d do what my father had suggested: read it out loud and listen—really listen. I struggled at first trying to work through the colloquial terms.   I fought to remember that the ends of a line of text didn’t necessarily equal the end of a sentence.   I battled with Shakespeare’s sentence structure trying to remember that it was rarely subject-verb-object.   It was like running through sand that was waist deep.   Until it wasn’t.   Suddenly, everything fell into place: it was like I had learned a foreign language.   The words made sense; the story began to unfold around me; I got it; I liked it.   The only thing I can compare it to is sitting in a theater watching a sub-titled movie: there is a point at which the reading becomes so automatic that it is no longer a conscious effort but automatic.   It was just like that. Later, I met the wall that was Henry James.   I was reading Portrait of a Lady, and I had spent far too much time trying to decipher the first scene of the text.   When I realized that James had spent over a page beating around the bush to say that three men were at tea, I wanted to scream.   I wanted to ask the guy why he’d wasted so much ink and so many words simply to point out to the audience that it was tea time, but instead of there being women there, there were men—but I had a book to wade through, and Mr. James was long dead, so I moved on. Having figured out the context of the opening if the book, I went back and started anew, and I realized that I wanted to sit and talk to the man who had chosen such wonderfully descriptive words—a man who had taken such great care to spend the time to so completely describe the fact that three men were at tea.   I remember thinking to myself that if he were a painter, and he painted the way he wrote, that I would love his work like I loved Claude Monet’s Impression Sunrise.   Years later, when I began to read everything I could by and about Henry James, I had a private laugh over his affinity for painters—Monet in particular. Having cracked Shakespeare and James, I was never again afraid of a book’s language or  length.   I picked up Middlemarch and Tom Jones and Vanity Fair and loved each of them for  different reasons, but one day, I picked up Sherwood Anderson’s Winesburg, Ohio, and like  Horton Hears a Who, I found a story that changed the way I viewed the world.   â€Å"The Book of the  Grotesque† made me think about truth, and the way in which each individual forms his or her  own truth and twists it to suite personal needs.   It made me consider that each person’s  quest for and claiming of truth can send ripples into the world, and these ideas changed me. Recently, I have discovered Flannery O’Connor, and while I struggle with the racial issues that threaten to ruin her works for me, I feel the now-familiar tingle beginning that I have grown to recognize as the discovery and excitement that only a well-written book can bring me.   I may have to break down and buy a pocket protector just to use as a book mark. What about writing?   Well, if one day all of the things I have jotted down in hopes of emulating the people previously mentioned ever manages to make its way to a publisher, I will blame that on the books I have read and the people who wrote them.   I will speak of the fact that when I walk into a bookstore, I marvel at all of the people who have managed to get published and allow myself an instant to believe it might someday happen for me as well. As I pick my words and paint my own pictures, I wonder if I have it in me to write the thing that for the right person will make a difference—the thing that might one day be highlighted in bright yellow—the page marked with a sticky note.   Maybe this year I’ll try my hand at NaNoWriMo.    How to cite Know Rhymes—Know Reasons, Essay examples

Children Raised by Alcoholic Parents Essay Example

Children Raised by Alcoholic Parents Essay While reading â€Å"Who Are the Real Victims of Alcoholism† in my college textbook, I could not help but thinking of my own experiences as a child growing up with an alcoholic father. This essay was written by a student named Meredith Newmon Blanco. In her essay, she makes several strong claims on how children who are raised by alcoholic parents will grow up facing many troubling obstacles. Some of her examples are physical and emotional abuse, lack of structure and discipline, and a childhood that is filled with fear. Although alcoholism is a tremendous problem in the United States, not all children grow up suffering from a variety of problems due to the fact that they were raised by alcoholic parents. Children, who are raised by alcoholic parents, are exposed to many different types of environments while growing up. Blanco states, â€Å"Children in homes with alcoholics grow up with inconsistency and disciplinary fluctuations†. (pg 52) Children are not only raised by their primary care giver, but by the community in which they live in. This means that children have many social relationships other than their parents. Daycares and schools are a place where many children spend a majority of their day. While in these facilities, the children are in an environment that is stable, structured, and socially enhancing. The teachers and caregivers in these facilities play an important role in the development of the children who are attending. If the facility is lacking in discipline and structure, this can contribute to many behavior problems displayed by the child. There are several children who do not attend these types of facilities and do spend a majority of their day at home with their alcoholic parents. We will write a custom essay sample on Children Raised by Alcoholic Parents specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Children Raised by Alcoholic Parents specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Children Raised by Alcoholic Parents specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However, there are also several characteristics that may contribute to the children’s success, including the ability to obtain positive attention from other people. This includes extended family members like grandparents, aunts, uncles, and even cousins. Children may also obtain positive attention from peer relationships as well. Through these forms of positive attention, children living with alcoholics are able to gain communication skills, a caring attitude, and a desire to achieve success. Children thrive on routine and research has shown that children with alcoholic parents are less likely to become alcoholics as adults, when their parents consistently follow through on plans and maintain rituals like holidays and regular mealtimes. When alcoholic parents maintain these routine rituals, this can help provide their children with emotionally stable. Some research findings suggest that children suffer negative emotional consequences due to parental alcoholism. However, larger a proportion of these children function well and do not develop serious problems. Children of alcoholics experience higher levels of conflict within the family. Their development is delayed, and they are four times more likely than other children to develop alcoholism. † (Blanco pg 54) Researchers have reported that many children from alcoholic homes develop neither psychopathology nor alcoholism. (NIAAA) Recently, a longitudinal study was done in Hawaii over children born to alcoholic parents . The researchers reported that only forty two percent of the children developed serious coping problems by the age of eighteen and fifty nine percent did not develop any kind of emotional problems. My childhood was very happy and full of structure. My family did many activities together on a regular basis. I experienced no extreme conflict with my parents and had normal sibling disputes with my brother. There were things about my family that I did not discover until I was around nineteen years old. My father was a severe alcoholic, spending hundreds of dollars a week in liquor. He was what is considered a functioning alcoholic. â€Å"The functioning alcoholic is the alcoholic who can hold down a job, pursue a career or care for children while continuing his or her alcoholism. (Neill) My father was very active and well liked in his community. He made a lifelong career out of being a truck driving to support his family. Growing up as a child, I was unaware of his problem with drinking. To my knowledge, my father only drank socially. Sometimes, there would be cans of beer in our refrigerator for months before my mother would throw it out. Only on occasion, would I notice a liquor bottle or two in the cabinet. As I grew older, I began to learn things were not as blissful as they appeared. My parents struggled quite a bit with their marriage. However, they still maintained structure and bliss. They would fight quite often, but never in front of my brother and I. As a child, I cannot remember a single argument between the two of them. I was extremely close to my father and favored him over my mother as a child. He was always available for me whenever I needed him. I held him very high on a pedestal and would do anything for him. He was my best friend. I feel that the way I was raised really shaped me as a person. I turned out to be a very well disciplined adult, who in no way, is a dysfunctional member of society. Now that I am almost in my thirties, I have experienced situations with my father that has exposed me to just how bad his drinking truly is. My father is self destructing before my very eyes with each passing year. My parents divorced about three years ago due to my father’s infidelity. Over the past three years, I have seen him become a pathetical liar, a mantic depressive, violent towards others, and has distant himself from his family. Some of these things my mother dealt with throughout my entire childhood. My father is still a functioning alcoholic. He is still very well liked in the community, holds his truck driving job, and is even helping to raise his new wife’s child. Many are unaware of his severe drinking problem. My father taught me self discipline and emotional control when I was a child, and those valuable lessons are now helping me as an adult with the challenges of watching my best friend fade out of my life. I credit so much of who I am to how he morally shaped me. Those lessons he taught me as a child are what I am using now to prevent him from negatively impacting me or my family. Blanco’s statement, â€Å"Children of alcoholic parents suffer from a variety of problems directly linked to their parents’ alcohol abuse† (Blanco pg 54) really showed her ignorance to the situation she was writing about. My alcoholic father has helped me become a strong, positive, independent, outgoing, and optimistic person. Much of your ability to succeed comes from the way you deal with life. Having a positive mental attitude is indispensable for success and happiness. You are constantly faced with challenges, difficulties, and problems every day of your life. They are unavoidable and one of the inevitable parts of being human. Never the less, as you draw upon your resources to respond effectively to each challenge, you grow and become a stronger person. Now that I am an adult, I feel my father’s current actions are just another life lesson for me. Sometimes, things in life are not always what they appear, but how these challenges shape you as a person is for you to decide. Every human being is capable of making their life what they want it to be. Works Cited Blanco, Meredith Newmon. Who Are the Real Victims of Alcoholism? James, Missy and Alan P. Merickel. Reading Literature and Writing Argument. Upper Saddle River: Prentice Hall, 2008. 51-55. Neill, Dr. Neill. The functioning Alcoholic Part 1. 2010. 16 September 2010 . NIAAA. About. com: Alcoholism. 15 September 2010 .

Public Health and Health Promotion Essay Example

Public Health and Health Promotion Essay Example Public Health and Health Promotion Paper Public Health and Health Promotion Paper The framework of primary, secondary and tertiary prevention is also useful for bringing pharmacy and public health together. Primary prevention includes health promotion and requires action on the determinants of health to prevent disease occurring. It has been described as refocusing upstream to stop people falling in to the waters of disease. Secondary prevention is essentially the early detection of disease, followed by appropriate intervention, such as health promotion or treatment. Tertiary prevention aims to reduce the impact of the disease and promote quality of life through active rehabilitation. From the GCU Library, select and review three recent (published within the last five years) journal articles (one of each of the primary, secondary, and tertiary levels of health promotion) in nursing practice. Prepare an essay (750-1,000) words in which you review and compare the three articles you have selected for this assignment. Address the following: 1) How is health promotion defined? Health promotion could be defined as an approach that goes further than just health care. It is the practice of empowering individuals with knowledge and education to better prevent illness, aide in screening for illnesses to detect any issues that may be unknown without the early screening tools, and instruct and educate on an illness once it has been diagnosed to prevent further deterioration of health. It also includes laws that are reviewed and passed that attribute to quality health care. 2) What is the purpose of health promotion in nursing practice? The purpose of health promotion in nursing is to aide in the prevention of disease and promotes a healthy community. 3) How are nursing roles and responsibilities evolving in health promotion? 4) Explain the implementation methods for health promotion that encompasses all areas of nursing. 5) Compare the three levels of health promotion prevention.

When a Comma Means And

When a Comma Means And When a Comma Means â€Å"And† When a Comma Means â€Å"And† By Maeve Maddox Although â€Å"blessed† by Fowler and the Chicago Manual of Style, the serial comma is readily dropped by a growing number of writers who prefer the advice given in the AP Style Guide: Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series: The flag is red, white and blue. Put a comma before the concluding conjunction in a series, however, if an integral element of the series requires a conjunction: I had orange juice, toast, and ham and egg for breakfast. In the Penguin Guide to Punctuation, R.L Trask likewise recommends omitting a comma before and. As does the AP guide, he says the only excuse for placing a comma before the and is to avoid ambiguity. Trask points out another use of what he calls the â€Å"listing comma.† In a list of adjectives all describing the same noun, a comma may be used to separate them: My dog’s long, dense, rough fur requires frequent brushing. A frequent error is to place commas between adjectives that are not all describing the same noun: My first pet was a purebred, Alaskan Husky. By remembering that the listing comma is a substitute for the word and, writers can avoid error by mentally replacing each comma in a list of adjectives with the word and. Compare the following examples: My dog’s long and dense and rough fur needs frequent brushing. My first pet was a purebred and Alaskan Husky In the the first example, replacing the commas with the word and makes the expression cumbersome, but it does not alter the sense. All three adjectives describe the same noun, â€Å"fur.† In the second example, replacing the comma with and makes no sense because â€Å"purebred† does not describe â€Å"Husky†; it describes â€Å"Alaskan Husky.† It’s sufficient to write, â€Å"My first pet was a purebred Alaskan Husky.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:10 Grammar Mistakes You Should Avoid50 Nautical Terms in General UseLetter Writing 101

Health determinants Assignment Example | Topics and Well Written Essays - 1250 words

Health determinants - Assignment Example The patient encountered hardships as a result of his lack of income. He was unable to provide for his daily needs, which was accelerated by rising cost of living. He was not able to acquire basic education due to his lack of finances and therefore could not cope with the demands of the current job market. Such people are discriminated against in his society and would not be considered for leadership positions. Consequently, this socio-economic instability also affected the patient’s ability to establish and support his own family. Moreno and Warah (2007) state that a significant proportion of the world’s population lack access to a proper living environment. The physical environment in which the patient lived exposed him to health hazards and stress, leaving him without adequate shelter and clothing. This is a significant determinant of health as the patient was not protected from hostile environmental conditions such as rain and mosquito bites, among other harmful issues. Moreover, personal hygiene cannot be maintained without proper shelter and access to safe food and water. Individual risk factors also determine the overall health status of a person. For example, the patient turned to substance abuse as a mechanism of coping with his stress. Maurer and Smith (2013) argue that emotionally stressed people accelerate their demise through a lack of understanding their predicament and by engaging in negative behavior. Stressed individuals tend to seek self-gratification through undignified behavior especially when they lack money and resources. They tend to abuse illicit drugs that are easily obtained through the black market. The patient had a long history of abusing substances such as cannabis sativa and resin. Although these substances made the condition worse, the patient used them as stimulants. Jacobsen (2014) postulates that a minor change in a social system might influence the entire system; therefore, it should not be ignored. It is important for

Humanity and climate change Essay Example | Topics and Well Written Essays - 1000 words

Humanity and climate change - Essay Example This paper provides evidence that human activities caused climate change. The Human Face behind Climate Change Numerous scholars and scientists agree that human activities have been the predominant root of global warming. Pollution has particularly raised global temperature levels which, in turn, affect numerous life forms. Kluger synthesizes reports that argue that global warming and climate change are real phenomena and that they are mainly the effects of prodigious human emissions. Extraordinary amounts of CO2 released into the air from people’s industries and automobiles have created the problem of global warming, which produce climate changes (Kluger). Glaciologist Rignot examines data from Canadian and European satellites and stipulates that Greenland ice is melting twice as fast than before, with 53 cu. mi. of water melting to the sea in 2005, compared with 22 cu. mi. in 1996 (Kluger). A cubic mile of water is around five times the amount that Los Angeles consumers ever y year (Kluger). In addition, the ocean water level is also rapidly rising and caused flooding in low-coastal areas, such as Bangladesh (Kluger). Schnoor provides additional proof that that increases in greenhouse gases or GHGs, such as carbon dioxide, methane, nitrous oxide, and others, in the atmosphere have produced global warming. NASA also concurs that these gases blankets the atmosphere and trap heat from escaping the Earth’s atmosphere. Schnoor emphasizes that burning fossil fuels, flooded agriculture, animal husbandry, and coal mining principally released higher carbon dioxide emissions (CO2) levels, leaked methane (CH4), and resulted to the denitrification of nitrogen fertilizers, which raised nitrous oxide (N2O) levels in the atmosphere. He stresses that CO2 is accountable for more than half of the greenhouse effect, and it is rising exponentially at ?0.4% per year (1106). He states that each time a person uses 10 gallons for their car; he/she releases 190 lbs of CO 2 into the atmosphere (1106). Schnoor depicts that each person in the United States releases â€Å"6 metric tons of carbon (22 metric tons of CO2) into the atmosphere each year† (1106). The total emissions from global anthropogenic activities are â€Å"more than 6–7 billion metric tons of carbon per year, and approximately half of that are accumulating in the atmosphere† (Schnoor 1106). Studies showed that the rising global atmospheric CO2 concentrations mostly came from humans because of three kinds of evidence. First, the increase in CO2 concentrations only began at the end of the 18th century, the time of the industrial revolution (Schnoor 1106). The Intergovernmental Panel on Climate Change (IPCC) report on the climate change in 2001 asserts that the atmospheric concentration of carbon dioxide has increased from 280 ppm (parts per million) in 1750 to 367 ppm in 1999 (31% increase)† (Khandekar, Murty, and Chittibabu 1563). The IPCC describes also the hu ge increase in other greenhouse gases (GHG) such as, methane and nitrous oxide, which heightened by 145% and 15%, respectively, in the last 250 years, where the Industrial Age coincided with these extraordinary high levels of greenhouse gases

The Fast Growth Of Facebook Inc Commerce Essay

The Fast Growth Of Facebook Inc Commerce Essay Facebook Inc the fastest growing e-commerce organisation, with a strong innovative value on it starts up that created by the founder Mark Zuckerberg as a young entrepreneur with managing the organisation with continually growth and trying to sustain the business that has a strong potential for improvement and expending to go big. Facebook founded in 2004 is one of the fastest growing social networking website. Facebook.com operated and privately owned by Facebook, Inc. since September 2006. Facebook was founded by  Mark Zuckerberg as currently one of the youngest billionaires in the world with personal wealth of US$4 billion in 2010 together  with his college roommates and fellow computer science students  Eduardo Saverin,  Dustin Moskovitz  and  Chris Hughes, at Cambridge, Massachusetts, USA (Business insider Inc. 2010). Initially the websites membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the  Ivy League, and  Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 400 million active users worldwide. Based on Joseph Schumpeter entrepreneurship innovation theory Mark I descript as entrepreneur is the one who is innovative, creative and has foresight. The characteristic best fit the founder of Facebook Mark Zuckerberg that innovate of a website that initially try to connect students and share information on the web and he has the foresight of the website is going to expend worldwide. E-commerce businesses require only limited startup capital. Developing the idea and a website is not prohibitively expensiveà ¢Ã¢â€š ¬Ã‚ ¦ key issue is making sure web user visit the site of the business, a problem which intensifies all the time as more and more sites are put up. However venture capitalist have at time been investing in these businesses, often accepting risks and uncertainty not normally associated with venture capitalistsà ¢Ã¢â€š ¬Ã‚ ¦ Bolton, W. and Thompson, B.K. (2000) According Bolton, W. 2000, there are 3 factors which determine the extent and value of the opportunity: 1. the concept or idea, 2. Innovation, 3. Engagement and implementation. The concept and idea of Facebook created the value for this business and act as the strongest social network and gaining popularity in speed. The strong traffic determinant and lead to the potential for profit and revenues to attract the potential investors and the advertising revenues opportunities. Because of the innovation and distinction advantages compare with its competitors it builds new values and thus sustain any early advantage. In the early stage engagement and implementation to set up the infrastructure and management was well managed. Farther on there are 3 further factors which reflect the project or business outcomes: 1. Traffic 2. Finance. 3. Visibility. Figure 3, source Hitwise us 2010 Figure 4, Facebook mobile, source: Facebook.com 2010 The booming of Facebook popularity among the globe generated More than 400 million active users, 50% of our active users log on to Facebook in any given day, People spend over 500 billion minutes per month on Facebook, More than 70 translations available on the site, about 70% of Facebook users are outside the US, over 300,000 users helped translate the site through the translations application. There are more than 100 million active users currently accessing Facebook through their mobile devices. Facebook mobile user are twice more active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products. (Facebook.com,2010). Financial history of Facebook likes any other entrepreneurs it started up with a funding of unofficial number USD15, 000. According to the official website of Facebook the round one official funding was $500,000 from PayPal co-founder Peter Thiel, in june 2004. Followed a year later $12.7 million in venture capital from Accel Partners, April 2005; Round three: $27.5 million from Greylock Partners leading the round, Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their investment in the company, (Facebook 2010). A leaked  cash flow statement showed that during the 2005  fiscal year, Facebook had a net loss of $3.63  million. Form the year 2005 to 2006 there are lots of companies trying to buy off the latest social network, company such as Yahoo! with price reaching as high as USD1 billion. Board member of Facebook, indicated that Facebooks internal valuation was around $8  billion based on their projected revenues of $1  billion by 2015. On July 17, 2007, Zuckerberg said that selling Facebook was unlikely because he wanted to keep it independent, saying Were not really looking to sell the company; were not looking to  IPO  anytime soon. Its just not the core focus of the company.On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.  However, Microsoft bought preferred stock that carried special rights, such as liquidation preferences that meant Microsoft would get paid before common stockholders if the company is sold. Microsofts purchase also included rights to place international a ds on Facebook. The investment follows by more tycoons in November 2007, for example Hong Kong billionaire  Li Ka-shing  invested $60  million and BusinessWeek stated that the private sales by employees, as well as purchases by venture capital firms had and were being. Factures of the website are free for end users; main revenue generates through advertising such as banner ads, referral marketing and casual games and act as a data bank. According to an interview with the CEO of Facebook, there is undisclosed information about the specific revenues generated through this website. (Michael Arrington, 2008). In September 2009, Facebook claimed that it had turned cash flow positive for the first time. Because of the nature of the business as a social networking website, the immediate brand popularity is growing strong. Instant coverage from internet blogs, main stream news around the world about the organisation had been published. However brand identity and brand image should be maintain on positive relationship with the investors and build a balance between the money making relationship with the advertisers and user-friendly with keep the key factor of usability for the end users. Figure 5, source: Ichak Adizes 1988 Figure 6, source: boyd, d. m., Ellison, N. B. (2007 Generally social network companies have a short cooperate life cycle, because of the nature of the business, it will easily replace by other innovative and more advanced site. For example Myspace buyout by News Corporation and Friendster eventually conjunction with its new financial acquisition MOL Global Pte. To keep a social network company in a long run it will need to keep the best interests of the users and invertors. Innovation is the key elements for maintain the business, article from the CNN website review that the signals of success are numerous from investors to market positioning to their founding teams. Key among those seems to be the need for continued innovation and consistent service. Bebo, meanwhile, was a MySpace clone which was able to gain an early foothold in U.K. schools it too lacked a long-term vision beyond getting big fast. Fittingly, MySpaces failings were similar to Friendsters. A lack of technical innovation led to crowded, slow-loading profile pages, sp am messages and a slew of hacking attempts. MySpace also failed to keep up with the rapidly evolving demands of Web users: While Facebook introduced its continually-updated news feed in 2006, MySpace took more than a year to respond with a similar feature. MySpace stagnated; Facebook blossomed. A similar fate awaited Bebo: Post-acquisition, innovation ground to halt and U.K. users embarked on an exodus to Facebooks more fertile shores. Facebook CEO Mark Zuckerberg still maintain as the head of top management that control and lead the organisation. Following will be discussing few of the business strategy directions by the CEO. First of all based on the information by FT.com November 2009 Facebook is showing clear signs that it is preparing for an eventual public offering, It has followed Googles lead and introduced a dual-class stock structure and the controversial structures give certain shareholders, usually founders much stronger voting rights. Yearly event held by  Facebook- f8 conference. Its mission is to bring together the developers and entrepreneurs who are building the social web. Beside f8 is a Facebook developer conference where developers and entrepreneurs collaborate on the future of personalized and social technologies. In the Facebook f8 conference 2010 Mark Zuckerberg announced few of the new features of Facebook such as Social Plugins (Like Button), Open Graph Protocol, Graph API and, OAuth 2.0. The new features will allow developers to store information about their users if they connect to a site. The company has also released a set of plug-in, such as a like button for any site that will tap into its social clearinghouse without much effort. Facebook is depending entirely on their own development technical ability to keep things fresh. For the company, survival is about the innovative services that developers build on their platforms. Most recent news, Facebook will host developer conferences which aim to foster innovative new ideas and developments around their respective services. One of the success factors for Facebook is that others social networking websites were unable to cultivate such healthy ecosystems around their products, eventually reaching the aging and dies off stage. Conclusion As a dot.com organisation, Facebook Inc is a successful organisation with fast growing and expending progress and it has strong connection and relationship with the advertising industrial. The organisation depends heavily on advertising as the main source of income. The organisation needs a strong research and development team to make sure it keep the innovation idea fresh, and building a platform that attract with the most linkage with other brands and companies. Based on the performance and development of Facebook, the organisation is heading toward a more advertising oriented platform that searching for a method to create Facebook as the central of the internet portal that link advertiser and end user in to a new dimension.

Vitasoy †Sparkling Soy Milk

VITASOY – Sparkling soy milk †¢ Executive summary †¢ Background of Studies †¢ Environmental scanning †¢ Advertising and Promotion strategies/ tactics †¢ Conclusion †¢ Reference †¢ Appendices †¢ Executive summary †¢ Background of Studies In 1940, Vitasoy was established by Dr K. S. Lo in Hong Kong. Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to retail outlets after the World War. Nowadays, VITASOY group’s products sell in over 40 markets around the world and become the international organization which is standards in quality and innovative products. Vitasoy’s key product is soybean drink and tofu, which is nutritious and high-protein healthy for people. Vitasoy was built-up nearly 70 years, it is still the one of the most famous local trademark beyond Hong Kong, through the high quality, the great tasting, healthy and sold at affordable price, those are the factors why Vitasoy is successful its unique selling proposition. The industry uniqueness: 1. Brand loyalty Through nearly 70 years, Vitasoy is still a leader in the industry in Hong Kong 2. 3 main competitors HI-C Ribena Yeo’s 3. Affordable price For wide customer segment (e. g. student, adult, elders) †¢ Environmental scanning 1. Conduct Situation Analysis Vitasoy is the biggest supplier of the soymilk market in Hong Kong. According to Mingpao Finance (2008/08/04), she has 75% of the market share of the soymilk in HK, 50% of Shenzhen & Guangzhou, 35% of Australia & New Zealand. The most traditional & strong brand the soymilk product in Hong Kong which is Vitasoy, because she is carrying out her business 69 years in Hong Kong, so everyone knows as her. Although she is much advantage for business in HK, she still needs to care a few points, quality of the soymilk. In 1996, after the incident of soymilk taste deterioration, Vitasoy had a bad reputation for her branding and lost HKD 60,000,000 profit. Nowadays, customers advocate the health food, soy bean of soymilk is an organic food without artificial preservatives, genetically-modified (GM) foods. This is the biggest business opportunity for Vitasoy, so she begins the overseas business, like Australia and New Zealand, that she has a good return. On the other through, when the similar product like milk occur problems, soymilk will get the extra profit. It’s a fact, when last year, the main land China happen the poison milk, at the same time, the soymilk get the great sales, it increase 56% for the total sales. However, the opportunity brought a threat of competitors, like Yeo’s and Coca Cola. The largest competitor, Coca Cola has much capital to attack the soymilk market. Vitasoy cannot bear this risk, so she needs to be a pioneer for the overseas and the Mainland China market, to make the strong subtraction for the future expansion 2. ) Conduct a customer analysis Up to 31 March 2009, the major sales market of Vitasoy is Hong Kong and Macau, which carries 53% of total sale amount. The second market is Mainland China, which is 20%. Other markets are Australia, Zealand, North America and Singapore. All these markets are growing gradually. In the recent years, Vitasoy is keen on launching different varieties and promoting benefits of soy to customers who concern their health. Such strategies widen the customer groups to all ages as well as both genders. It raised Vitasoy’s sales growth and market share. Besides, the Group’s tuck shop business and catering business also recorded a healthy contribution growth. From the Vitasoy products, most of our customers (44%) choose soymilk while 20% select Lemon tea products. In September 2008, mass alertness to the safety of dairy milk was awakened by the outbreak of the melamine issue. Because of similarity between dairy milk and soymilk, soymilk of Vitasoy became a popular alternative for customers. Vitasoy is enjoying good reputation and good quality image among Hong Kong people. Apart from Vitasoy’s existing customer, we have to explore more potient customers to increase the market share. Further to the information from the Census and Statistics Department in Hong Kong 2008, there are more females (52. 7%) than males (47. 3%). In the demographic characteristics, the largest age group is 35-64 year old (64. 6%) The second large age group is 0-14 year old (12. 2%). We will base on these statistics for product development. 3. ) Conduct a product analysis Vitasoy is a kind of well-known soymilk in Hong Kong. Despite it is a traditional product among people, new product is required to release in order to sustain the market share. The new product is called â€Å"Sparkling soy milk† which will be one of the beverages in line with Vitasoy series that will be released in mid-November 2009. This exclusive product is limited to be sold during this Christmas season. Overview the product: ? Using soymilk as basis ? Nutrient healthy product that is featured with the most low saturated fat and abundant protein ? Using a plastic bottle as a container ? Selling it for both cool and hot option ? Adding â€Å"Konjac† inside the soymilk Shake it at least 10 times before drinking ? Not only can drink it, even can chew it ? Printed with dark in glow snow pattern that will glow white at night ? A heat sensitive feature. After holding it for a while, it will then change into other color. It is created by using thermal color ink This product is especially suitable for children, teenager. Tradit ionally, adult and elder has been chronically drinking soymilk that they are treated as basic advantage. 4. Conduct a competitor analysis Even Vitasoy is the one of the largest soymilk companies, but there are many companies intend to replace its position. After our observation, we can divide their competitors in three parts: Direct competitor, indirect competitor and Potential competitor. HI-C is the main direct competitor. HI-C has developed several soymilk products to against Vitasoy, HI-C is the second line of Coca-Cola in Hong Kong, which enjoys a huge resource backup against Vitasoy. Melon Flavored Soymilk is the most favorable product of HI-C. As Vitasoy has already existed in this market for 50 years, and became a household brand, so HI-C is still hard to replace Vitasoy’s position in Hong Kong. Ribena is one of the indirect competitors for Vitasoy. Nowadays, Hong Kong people always care their health as the first priority and Ribena provided a high quality drink which offers delicious blackcurrant taste and it provides with a rich Vitamin C, it is very powerful for the customer to choose their product according to the healthiness. Although Vitasoy’s soymilk also provides a health drink to people, but as customers haven’t the brand loyalty for every product, so Ribena should be the big challenge for Vitasoy. Yeo’s should be the potential competitor for Vitasoy. Although their sales amount still cannot threaten in the market, but Yeo’s always develop new product like black soymilk, green bean soymilk etc. And their main product is organic soymilk, this can attract more and more people to buy their products, so we list them to the potential competitor with Vitasoy. 5. ) Justify the customer segment, targeting and positioning strategies In accordance with the data of customer analysis, we target the group of children, teenagers and family for our new product as they are in the large popluation. Our new product is named as â€Å"sparkling soy milk†. It is Vitasoy soybean milk with Konjac, which increases the elements of nutrient. And will shake it before consumption. Customers can make fun with such drink into the boring life. As we know, in Hong Kong, females are in the majority. The product appearance will increase their purchasing interest. In order to catch the attention of female customers, the drink will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which will have festival atmosphere and romantic feeling. In fact, the drink packaging is also giving the warm and cheerful outlook to attract family group for purchase. The drink consists of two sizes, 330ml and 500ml in volumes, which provide options to different consumers. During the promotion, we will use both â€Å"above the line† and â€Å"below the line† strategies. For the â€Å"above the line† strategies, Road Show and MTR advertisement are our first launch. We will also introduce the drink to customers via internet, for instance, Facebook and Yahoo website, together with advertisements on teenagers’ magazine. For the â€Å"below the line† strategies, we will put the promotional materials such as store banner and promotional corner on the store to draw the ustomers’ attention. Besides, we will distribute the free sample at the density of crowd districts, Causeway Bay, Mong Kok, to let the popular taste our product. We will contact primary and secondary schools to offer the promotional purchase of our new product with special discount. Compared with our other products and other similar drinks in the m arket, we will suggest selling the new drink at HKD 4. 50 per bottle (for small one) and HKD 6. 50 per bottle (for large one). Consumers can get the drinks from supermarkets, 7-Eleven, Circle K and other self consumption machine. These places can let our products to get reach of consumers at anytime and anywhere. It is much suitable for busy people in Hong Kong. †¢ Advertising and Promotion strategies/ tactics 1. Identify the overall branding strategies Base on the result of the environmental scanning, we find that our target customers will be children and teenagers. And our product is a funny health drink. For the overall branding strategies, we will keep the original and add a little factor for the brand, Creative and Funny. Vitasoy the brand is very strong in HK, so we don’t need promo the brand with great exertion. On the other hand, the other factor make Vitasoy success is creative, but we haven’t used the promo before. So this time, we will use a great exertion for the creative and remind the customers the soymilk is the health drinks. Our new product will show how funny of the brand. Therefore, there are three main points for current branding strategies, Health, Funny and Creative. First, Health – we will through the about the line thematic to remind customers, when you drink Vitasoy soymilk, the how many advantages for you health that you will get. Second, Funny – we will through the about the line tactical (dispatch sample) and below the line thematic (POS display) to education the consumer how to use and how to have fun from the product. Third, Creative – we will through the new product to stick out Vitasoy always is a creative brand. It will bring a message to the consumers, that’s soymilk not only for health, it’s can be fun, an ornament and the order usage when you make more creative. 2. The system approach of communication strategies The concept of marketing communication planning which recognizes the value of an all-inclusive plan that measures the strategic roles of variety of communication disciplines (general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communication impact. Clarity means clearness of appearance. Our product has a clear message to all customer which is â€Å"Health†, â€Å"Warm† & â€Å"Have Fun†. In all advertising, we will base on these three messages to promote to the customer how the drink is healthy, why you will feel warm and how you can have fun in this. Consistency means being in conformity with a set of rules, guidelines or policies. Since Vitasoy was born, their name, logo, mission was keep for 50 years. Because of these consistency factors, Vitasoy can keep their name in every people mind. On the other hand, the drink will promote to a limited period product in the last season, but we will still promote this drink which without the dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging after this period. We will promote this drink which base on the healthy when the soymilk plus Konjac. Therefore, the package will different, very normal. Maximum communication impact which gives the customer a profound impact by the products or advertising. As our product will be dressed up with glow-in-dark snow pattern and heat sensitive feature on the packaging, which does not have any other similar product in the market and it is a limited product in the last season, so we think this is most impactful to the customer. Through the advertising, we can achieve to attract the consumer to buy our product. â€Å"Pull† & â€Å"Push† are the two promotional strategies in our advertising. Pull is the promotional strategy which a new product is heavily advertised before its retail and boost up the demand which draws customers attention into the retail stores. As one of our target groups is teenagers, we will hire some model and send them to Mong Kok, Tsim Sha Tsui, and Causeway Bay etc which the teenagers always go shopping and dining in these places. The models will present them a present which include a sample of our new product and a leaflet to introduce. In addition, we also promote our product in Road Show and MTR advertisements are our first launch. The advertising agency can always broadcasts the advertising in the golden hour which the most audience watch the television or listening the radio. We will make a 20 second advertising and play it in Roadshow and posters in every MTR station because there are more than million people travel bus and MTR every day. We will also introduce the drink to customers via internet such as Facebook and Yahoo website, together with advertisements on teenagers’ magazine. Because there are over million people watch these media every day, so the message can always recall. On the other hand, we will setup promotional counters in the mainly supermarket, because many housewives go to the supermarket everyday and they always go with their children, so they can taste and feel our product together. Also, we will promote the drink in primary school and give free samples to the students. This strategy calls â€Å"Point of Sell†. According to these promotions, we can also call this as â€Å"Above the line† which is a promotional method, included all media, and is under controlled by the client. This can have a long term effective to boost up the customers’ attention. Push strategy which is through the difference channels with a product that customer will be attracted by the advertising and other factors such as rebates. Push strategy also like â€Å"Below the line† strategy which is through the media like sales promotion, banner etc. We will setup some banner and promotional corner in the stores to attract the customers’ attention. 3. The advertising and promotion program elements It divides into 3 major communication objectives to customers: – Health – Warm – Have fun Health It is aimed to present a health image to customers that it is more benefit than they are expecting. Obviously, soy product has been widely introducing into Asian market that can bring health to the customers. In the western, Soymilk is the top soy products by awareness in the United State. It benefits people to prevent Heart Disease, Cancer, Osteoporosis and Menopausal symptoms (Consumer Attitudes About Nutrition (2008) Online PDF). Macronutrient Composition of Soybeans (% Kcal) [pic] Complete protein, providing all 9 essential amino acids As Soymilk is mainly made from soybean, so it has abundant nutrient drink for children, teenager and elder. Thus, it is regarded as healthy and emphasize on low saturated fat (not Trans fats) and high protein. Since more and more people have concerned about their food whether it is harm to their health, and received a knowledge of trans fats product were being used from Macdonald and KFC widely in the market. Recently, such components are going to be removed and refused. In other words, Market is seeking a product who is selling along with health features. All in all, Vitasoy, sparkling soybean milk which is high protein and low saturated fat that can prevent heart disease. Protein can be supplying children’s need of their growing. By releasing this new product, additionally it is added with â€Å"Konjac† which is including a high proportion of fiber to help the digestive system. It is what the parent are looking for. Warm Sparkling soybean milk is positioning at giving delighting and warm to people, such as children, teenager and couple. Children could drink it whenever they have a breakfast, lunch time in daily lives. It accompanies with their childhood. For teenager, it is also appropriate for a party beverage when holding a party. People can keep in connection with their community with drinking together. Couple feels harmony and romantic by drinking hot soymilk with glow in dark plastic bottle during winter and Christmas season. Have Fun It can be playful. First of all, sparkling soymilk with adding â€Å"Konjac† inside. So, it is not only a drink but also can be masticable. Before drinking it, people have to shake it at least 10 times to make sure â€Å"Konjac† are well mixed. Second, it can glow. The container is printed by dark in glow ink to let the bottle glowing in darkness. It is awesome when drinking it at party, birthday celebration and dating. Apart from that, the bottle can be changing its color when holding it by hands. Yet, Couple holds the bottle each other to feel warm and make it colour changing. All above gimmicks can bring people to have a romantic, fantasy and the warmest Christmas festival that they have not experienced ever. By the above 3 objectives, customer should get a feeling and perspective of the new product featured in healthy, warm & harmony and even funny thing. Our key message is â€Å"Warmest Christmas, Sparkling Health† Marcom Tactics: Advertising Creative strategies Story Board: 1. [pic] 2. [pic] . [pic] 4. [pic] 5. [pic] 6. [pic] Media planning For the new product â€Å"Sparkling soy milk†, we design to make above the line & below the line promotion. Above the line active: |Roadshow Advertising – it will be a two parts advertising. First a whole shelter poster in the |[pic] | |densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and Mong Kok. The promotion wil l| | |contain the high level of the line of vision. The poster will show 3 images of our communication | | |objectives. Second, it will be a 30 sec advertising for Warm, Have fun and Health. | | |MTR Station Promotion – it will be a 4-Sheet Panel poster in all line of the MTR. The promotion will|[pic] | |be watch by 3,500,000 passengers for every day. The poster will as same as the bus stop promotion. | | |Radio Advertising – it will be a 3 part of 5 sec advertising. The voice will be record form a famous| | |DJ Sammy. It will produce the audience three images of our communication objectives. | |Print Advertising – it will be advertising on the Eat & Travel Weekly. It’s a page of the new |[pic] | |product usage and key message. | | |Online Web Site – it will be advertising on our main homepage to describe the new product feature. |[pic] | |And open an account on the Facebook to promotion the whole brand and communicate with the consumers. | | |Also we will advertising on yahoo too. | |Dispatch Sample – it will be make people keep an eye on the new product. We will engage some models |[pic][pic][pic][pic][pic] | |to dispatch the sample in densely populated districts, Causeway Bay, Admiralty, Tsim Sha Tsui and |[pic][pic][pic][pic][pic] | |Mong Kok. | | |Cooperative Advertising – it will be advertising with supermarket, Welcome & Parkn shop. We will | | |make a discount for the new product and the cost will be share with each other. It will also affect | | |the consumer buy more. | | Below the line active: |POS Display – it will be me people attention for the new products in the shop. It will carry out on |[pic][pic][pic] [pic] | |Mannings, Watson’s, 7-Eleven and Circle K. | | Sale Promotions activities Beyond the advertising, we will carry out some promotions activities: Coupons – we will provide coupons in the newspaper, Apple daily, The sun. Consumer can use the coupons to buy our new product for save 1. 5 dollars. Premiums – we will provide a small key chain (a small soymilk finger) for buying two of soymilk, it will produce two types. †¢ Conclusions †¢ Appendices †¢ Reference 1. Consumer Attitudes About Nutrition (2008) [Online PDF] Available from: http://www. soyconnection. com/health_nutrition/pdf/ConsumerAttitudes2008. pdf [Accessed 9/11/2009] 2. Product Vitasoy http://www. vitasoy. com. hk/eng/product/soya001. html 3. Annual report of Vitasoy http://www. vitasoy. com/download. php? id=105&lang=en 4. Mingpaonews, Finance http://finance. sina. com. hk/cgi-bin/nw/show. cgi/2880/2/1/1642787/1. html ———————– [pic]

Current Public Procurement Legislation and the Prohibition...

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The Implications Of Hispanic Satisfaction Of Healthcare...

Theory Implications in Hispanic Satisfaction of Healthcare Delivery Projections that the United States will undergo an unavoidable demographical change by 2043 in which the minority population will be seen as the majority (Colby, Ortman, 2014), has been consistent. The United States Census Bureau (U.S.) (2014) projects that as the largest ethnic minority, Hispanics, will grow exponentially to 128.8 million by 2060 from 53.3 million calculated in 2012 and having profound repercussions in the nation’s healthcare costs. The Centers for Medicare Medicaid Services (CMS) (â€Å"National health expenditure,† 2014) reports a trajectory that health spending will continue to expand at an average rate of 5.7 percent between 2013-2023 and result in†¦show more content†¦The provider-patient relationship in the Hispanic population is crucial of patient satisfaction, adherence to treatment plan, and positive outcomes resulting in controlled disease advancement and decreased morbidity (Betancourt, Beiter, Landry2013). Hispanics continue to be underserved and understudied with the lack of set guidelines to evaluate the efficacy of cultural developments and implemented interventions as proven with the scarcity of studies for review. Concerns arise with the potential a population of this magnitude has incurring economic burden due to non-adherence given their cultural beliefs, practices and socioeconomic status. Disciplines in healthcare delivery would benefit by incorporating cultural understanding in their practice as it is imperative in establishing trust, compliance and patient satisfaction (Martin, Williams, Haskard, DiMatteo, 2005). This paper will incorporate an adaptive framework amenable to the Hispanic culture that can explore and describe contributing factors of patient satisfaction regarding their healthcare delivery. Application of a cultural theoretical framework that evokes reliant provider-patient relationship and will stimulate consideration of possible interventions for the futur e that ensues evidence-based quality outcomes. Cultural Characteristics The Hispanic culture is intricate and understanding the dynamics of behavior, beliefs and practices offers insight for